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The way we react to a particular color, the analysis of these reactions and associations help us to know ourselves and determine our attitude to the world around us. Favorite color can also tell a lot about a person. That is why leading psychologists and scientists are actively studying the topic of color, including experts from the Pantone Color Institute, a world authority in this field.

website I decided to figure out exactly how basic colors and their shades affect us from the point of view of psychology and physiology.

Red

The color red is never shy, no matter what its shade. Warm red shade - passionate and romantic. Cold is associated with maturity, power and authority. Red stimulates appetite, improves the sense of smell, sharpens taste, and can increase sexual and hormonal activity. Research suggests that the color red has an stimulating effect on the brain.

Personality and red. Red is preferred by self-confident, powerful, active people with strong energy, courage, and a thirst for life. Lovers of the color red are, as a rule, extroverts; they constantly need to solve new problems and tasks.

People, those who reject red, experience a lack of vital energy, and this irritates them. All this can be a consequence of fatigue, physical weakness, and in some cases even heart failure.

Pink

Pink combines passion with purity, it is touching, it is associated with love and innocence. Light pink tones are perceived as soft and gentle, romantic. The exception is bright shades: fuchsia, phlox. They can be classified as defiant, they are persistent and more aggressive, perceived as energetic and attention-grabbing.

Observations by Alexander Schauss, a doctor at the American Institute of Biological Research, showed that the color pink can significantly reduce the level of human aggression, lower blood pressure, pulse rate and heart rate. His research was adopted in a Seattle prison, where newly arrived prisoners were held in a pink cell for 15 minutes before being sent to the main unit. During this time and at least for the next half hour, the prisoners did not show aggression.

Personality and pink. People who prefer pink are not as energetic as those who like red, but this does not mean that they are slow. They combine both passion and purity, they are gentle, romantic, soft, talented, but devoid of ambition. Pink lovers are extremely fickle.

Of people, who don't like pink, irritates the naivety and sweetness that he conveys. They consider such qualities to be a sign of weakness; they lack the assertiveness and passion that is found in red.

Yellow

Although yellow is associated with fun, joy and energy, it can also have the opposite meaning. This applies to greenish and dirty sulfur shades of yellow; in many cultures they are associated with deception, betrayal, and guilt.

Personality and yellow. Yellow lovers have original thinking, rich imagination and excellent intuition. They have a highly developed creativity. Connoisseurs of yellow are charged with optimism and activity, they are attracted to everything new and unusual, they are impulsive and strive for joy. These are people who know how to keep other people's secrets. They are reliable friends.

Usually, don't like yellow realists, practical people who are skeptical of new ideas and prefer a bird in the hand. Denial of the color yellow can indicate that a person feels alienated, his hopes and dreams have collapsed.

Orange

Orange combines red and yellow, so this color carries the characteristics inherent in both of them. Orange is the only color that does not have cold undertones. This color is strongly associated with the most delicious juices and fruits.

Bright shades of orange are associated with energy, sociability, and fun. Many people consider this color flashy and vulgar. But deep brownish-orange tones look more acceptable.

Blue color is perceived as comfortable, safe, reliable, and calming. It evokes a sense of harmony in people, gives them a sense of control and responsibility. At the same time, an excess of blue can cause melancholy and mild depression.

Blue has a calming effect: blood pressure decreases, heart rate and sweating decrease. Of the entire blue range, only its brightest shades do not have a calming effect.

Personality and blue. Love for the color blue is often fanatical and lasts a lifetime. Blue lovers are trustworthy and can be relied upon. Vulnerability is often hidden behind external confidence and coldness. People who love the color blue value trust, sincerity, and loyalty. They have a heightened sense of responsibility, they strive for excellence and can be overly demanding.

Those, who doesn't love blue, usually energetic and restless, cannot stand routine and monotony. They seek variety and hate it when the burden of responsibility falls on them. For such people, the color blue symbolizes melancholy and depression.

Green

Green color has a wide range, so it can evoke a wide variety of associations - positive and negative. This may be due to the fact that the human eye perceives green tones most of all.

Most people associate green with nature, green leaves, the color of the forest, fresh mint and lime. The least popular of the green family is a dirty, yellowish-green, sulfurous hue that most often causes a negative reaction, as it is associated with nausea and poor health.

Green color soothes the eyesight, especially after prolonged contact with red. That's why surgeons' uniforms are often green. Green also has a calming effect on the psyche of people. This is well known to casino owners - tables are usually covered with green cloth, which helps reduce the level of excitability of players.

Personality and green. Most often, green lovers are stable, balanced people, kind, generous, reliable, and scrupulous. He values ​​the respect and admiration of others. They prefer proven methods of action, they are distinguished by a high level of intelligence and the ability to quickly grasp new concepts.

The same, who doesn't like green, not very sociable, unfriendly, they do not like to look and act the way the majority does. You rarely see such people at a party, this is not for them.

Violet

Purple is the most complex and mysterious of all colors. It combines the passion of red and the cold calm of blue. The mood that it will convey depends on which of these colors predominates in the composition of the purple hue. It is not surprising that purple is the color preferred by artists, designers, performers - creative, eccentric people.

Brown has a deep psychological effect on the human mind. Even those people who claim that they do not like this color easily surround themselves with brown furniture, make wooden floors and feel quite comfortable surrounded by this color. And all because brown symbolizes refuge and allows a person to feel calm and safe.

He also has an irresistible associative connection with chocolate and other luxurious confectionery products: pastries, cakes, fondants.

Personality and brown. Brown lovers have a sense of duty and responsibility. They are stable and reliable, loyal friends, understanding, at the same time decisive and ready to defend their point of view. These people love and value comfort, simplicity, harmony, they are attached to home, and safety is important to them. Carelessness and spontaneity are not characteristic of brown lovers, but at the same time they often rebel against dullness and routine. Losing control over the situation, such people become very nervous and stressed.

The same, who doesn't like brown, love to fantasize and get involved in risky situations, they are generous, witty and impetuous. Routine, like homebodies, drives such people crazy.

In psychology, it is believed that each color influences the human psyche in some way and also has its own meaning. Seeing one of the colors, we often experience certain emotions - up to a sharp increase or decrease in mood. Also, color sometimes has a significant impact on our choices (and the creators of advertising and politics are well aware of this). In addition, various colors can be used to achieve your goals, and we recommend that you learn how to do this from the proposed article.

Primary colors and their meaning in psychology

It is no secret that the choice of one color or another characterizes a person in some way. So, let's look at these characteristics, and also find out how and what shade affects our psyche and what significance it has.

Purple color in psychology

A) The meaning of purple in psychology

It’s very difficult to call this color natural – it seems to give off a feeling of some unnaturalness. However, this color also symbolizes luxury, wealth and mystery. The main symbol of this color in psychology is the owl, because purple symbolizes wisdom and mysticism. According to medieval myths, purple is also considered the color of repentance and loneliness.

B) The effect of purple on the human psyche

This is a very dangerous color, as it puts pressure on the psyche and can cause apathy - which is why try to use it in small quantities in the interior. However, shades of purple can help a person increase self-esteem, have a positive effect on the development of big plans, and help develop sensitivity. In addition, in moderate doses it has a calming effect on the psyche.

C) Characteristics of a person whose favorite color is purple

It is often believed that the color purple is preferred by people who find it difficult to achieve fulfillment in life. We are talking about very self-critical natures, inclined to constantly keep themselves under control. At the same time, they need support and support, and, at times, are distinguished by noticeable sentimentality and immaturity.

Blue color in psychology

A) The meaning of blue in psychology

This color has a peculiar symbolism, distinguished by both positive and negative aspects. Positive characteristics include perseverance, idealism, fortitude, organization, and rigor. Negative characteristics were: weakness, fanaticism, dependence. Although most people still associate blue with the sky and eternity. It also symbolizes honesty, loyalty, constancy.

B) The impact of blue color on the human psyche

Shades of blue are famous for their calming effect, and for this reason they are often used in the interior design of bathrooms and offices. However, it is rarely used in children's rooms, since blue is a cold shade, and because of this, the baby may feel uncomfortable. However, in any room, it is recommended to dilute the blue color with other, warmer tones, in order to prevent the development of prolonged depression and anxiety.

C) Characteristics of a person whose favorite color is blue

People who love the color blue are often modest and reliable. They are often prone to melancholy, love solitude, are prone to long thoughts, and try to avoid conflict situations. In general, they are characterized by sociability and a tendency to idealize the world around them.

Green color in psychology

A) The meaning of green in psychology

Green color is formed by the fusion of blue and yellow, and as a result complements the qualities of both. It is a symbol of life opportunities, tranquility, steadfastness, prosperity and inner harmony.

B) The effect of green on the human psyche

Things in green shades have a disciplinary effect on their owner and help fight various fears and complexes. It is also worth noting that this color has a neutralizing effect on other colors and helps dispel negative emotions, in return giving peace and tranquility. Among other things, it helps to come to a decision even in the most difficult situations. Some people attach negative aspects to this color - silence and hopelessness. It is believed that you should not concentrate on this color for a long time - this will cause boredom and apathy.

C) Characteristics of a person whose favorite color is green

As a rule, people who like this color are characterized by high efficiency and a desire for leadership. They can predict the development of almost any situation and come out of it with maximum benefit for themselves. They often help others, even if it causes harm to themselves. They are very secretive, but at the same time strive for sociability.

Red color in psychology

A) The meaning of red in psychology

Red is primarily associated with blood and fire. The symbolic meanings of this color are varied and sometimes even contradict themselves. For many, the color red symbolizes love, passion, and fullness of life. Others, in turn, consider red to be the color of war, bloodshed, and revenge. In ancient times, the color red often meant a certain aggressiveness and strong sexual desires. This color also signifies greatness and power. For example, in Byzantium, only the empress had the right to wear red boots.

B) The impact of red color on the human psyche

Red is very exciting and hot. Many people associate it with something dangerous, illegal (just remember a traffic light). Also, this color easily attracts attention - advertising producers actively use this. If a person looks at this color for a long period of time, he will notice an increase in heart rate. And yet, it is undesirable to overuse red - it soon begins to tire you.

C) Characteristics of a person whose favorite color is red

It is believed that lovers of red are born leaders. They also vigorously express their emotions and experience them vividly. Most often, admirers of red are distinguished by persistence, selfishness, and intolerance. Women who love shades of red are usually quite sexy and often prone to flirting.

Yellow color in psychology

A) The meaning of yellow in psychology

As you know, this is the color of the sun, optimism, wealth and joy. Many people have just such associations when they see the color yellow. Yellow embodies energy, positivity, movement, and cheerfulness. At the same time, it also has negative meanings - its golden glow causes associations with greed for some. Many also consider yellow to be the color of separation, betrayal, and jealousy.

B) The impact of yellow on the human psyche

In psychology, it is believed that, first of all, the color yellow symbolizes active mental activity. According to the results of numerous studies, it is these shades that have a stimulating effect on those areas of the brain that are responsible for thinking and memory. It is argued that systematic, but rather moderate, perception of yellow has a positive effect on intellectual abilities.

This color also helps to resist chronic fatigue, mild depression, and apathy. However, note that an excess of this sunny shade can cause harm in the form of hidden nervous disorders.

C) Characteristics of a person whose favorite color is yellow

A person who gives preference to the color yellow strives to reveal himself in any way and wants to achieve his goals at all costs. These people are often in high spirits, very confident, sociable and creative. At the same time, they can be absent-minded and quite critical of both themselves and other people. They rarely suffer from low self-esteem.

Orange color in psychology

A) The meaning of orange in psychology

Basically, this color is a symbol of solar warmth and internal energy. It is also strongly associated with fiery emotions, rhythm, and energy. In other words, this color in psychology has practically become synonymous with constant movement, symbolizing love of freedom, talent, and versatility. In the minds of many people, this color is characterized by positive and life-affirming energy.

B) The effect of orange on the human psyche

Note that we are talking about a rather complex shade, which is a mixture of red and yellow. As a result, the influence of this color depends on which shade became the leading one. The dominance of yellow color has a softer effect on the psyche, giving a positive perception. If the red hue predominates, then it has a different meaning on perception, being associated with strength and assertiveness. Also note that an excess of orange negatively affects a person’s mental state, causing fatigue and mental exhaustion.

C) Characteristics of a person whose favorite color is orange

People who love orange are usually rare optimists. They are characterized by good nature and a positive outlook on the world around them. Most often, they are very sociable and have high energy potential. Sometimes, excessive assertiveness can be considered a negative trait.

Black color in psychology

A) The meaning of black in psychology

Often this color symbolizes mourning, death, misfortune. Black carries a certain protest, denial, because it is not for nothing that most of the unkind characters in fairy tales and films are dressed in dark robes. However, some are inclined to consider black to be the color of mystery, elegance, and completeness.

B) The impact of black color on the human psyche

Black absorbs light and has a strong influence on the psyche of any person. It often turns out to be one of the signs of depression, melancholy, uncertainty, and depression. At the same time, it provides an opportunity to relax and come to some rethinking. Black color allows you to take a break and get to the bottom of the truth, pushes you to think.

C) Characteristics of a person whose favorite color is black

In general, people who love the color black are often very mysterious individuals. Moreover, without realizing it, they strive to attract the attention of others, because the black color arouses curiosity, as if hiding something interesting and intriguing behind it. Moreover, if black colors predominate in your life, it is likely that you feel a lack of certain emotions or feelings. Also, black color characterizes several secretive natures.

Pink color in psychology

A) The meaning of pink in psychology

The color pink is considered a symbol of romance, love and kindness. It seems to be imbued with a bright aura of innocence and serenity. Lightness, tenderness, calmness and love of life “live” in this color.

B) The effect of pink on the human psyche

Despite the fact that pink contains the presence of an aggressive red color, it still has a relaxing effect on the human psyche, relieving irritability and anger. By the way, in institutions where they work with children with antisocial behavior, the walls are often painted pink precisely for this reason. A soft pink tint has a positive effect on the nervous state, but its excess is harmful to melancholic people. It is also believed that contemplating the color pink helps get rid of headaches.

C) Characteristics of a person whose favorite color is pink

People who prefer pink need tenderness and love more than others. In addition, they are capable of becoming restless for any minor reason. Lovers of pink strive for the fullness of life, looking forward to thrills and vivid impressions. At times, they are characterized by immaturity and frivolity, but they can also often turn out to be very hardworking individuals.

Lilac color in psychology

A) The meaning of lilac in psychology

Symbolizes nostalgia, anticipation of a bright future. It is a mixture of blue and red, two principles - masculine and feminine. It is also often associated with vanity and immaturity. Among other things, it is considered the color of untapped opportunities, strong affection, and vigilance.

B) The impact of lilac on the human psyche

In fact, we are talking about a very lively and bright color, but in psychology there is an opinion that it can cause a clear feeling of restlessness and anxiety. It is for this reason that if you have to go to an important meeting, try to avoid clothing in shades of lilac (although certain elements are allowed). This may antagonize your interlocutor, which will certainly not be good for you.

C) Characteristics of a person whose favorite color is lilac

Lilac lovers are creative, sensitive and, at times, quite childish. Their distinctive features include distrust, patience, and secrecy. They often steadfastly cope with the trials that fate sends them and are ready to provide free help to other people. Despite outward optimism, they have a tendency to depression, from which they are able to get out on their own. They rarely blame others for their troubles; they strive for originality and uniqueness.

White color in psychology

A) The meaning of white in psychology

White is a symbol of purity, joy, innocence, and a certain virtue. It evokes a strong association with daylight, true, purity. Although sometimes it is also given a different meaning. By its nature, it tends to absorb and neutralize other colors, and, accordingly, correlates with incorporeality, emptiness, and even death. Note that the Slavs preferred to dress the deceased in white clothes. In addition, in China and some other Asian countries, white is considered a mourning color. But still, most people associate it with completeness and perfection.

B) The impact of white color on the human psyche

Often this color has a positive effect on a person’s psychological state. It calms and at the same time stimulates new achievements. However, it is worth noting that an overabundance of white in the interior or external appearance can, over time, begin to tire and even irritate.

C) Characteristics of a person whose favorite color is white

People who prefer white color, as a rule, fully devote themselves to their chosen business. At the same time, they are often considered touchy, as they love loneliness and are not very keen on making new acquaintances. They are characterized by frequent disappointments and detachment. Although, at times, they try to open up to the world, they subtly sense lies, and have good intuition.

Blue color in psychology

A) The meaning of blue color in psychology

This is the color of water and sky, which symbolizes calm, lightness, airiness, and constancy. It is also a symbol of purity, dreams, and a bright mind. This color evokes associations with the vault of heaven, personifying softness and tenderness, something divine and sublime - it is for this reason that in ancient icon painting the halos of the gods were painted by masters in the color of heaven. Masons perceived blue as the color of spiritual perfection and enlightenment.

B) The impact of blue color on the human psyche

The color blue combines white and blue and therefore combines the effects of both. One part promotes relaxation and peace, creating the effect of freshness and coolness. The second part stimulates the work of the imagination and increases concentration. If you want a certain person to trust you, wear something blue to a meeting with this person. By the way, the mentioned color not only inspires confidence, but also demonstrates stability and evokes respect.

C) Characteristics of a person whose favorite color is blue

It is believed that the main adherents of the blue color are resourceful people who are used to tuning themselves to positivity and creativity. They are prone to experiments, unexpected creative solutions, and out-of-the-box thinking. Subconsciously they have a tendency towards melancholy and isolation. At the same time, they are self-confident and intellectually developed.

Turquoise color in psychology

A) The meaning of turquoise color in psychology

Turquoise is the color of sea wave, cyan. It contains shades of blue and green. Once upon a time, magical properties were attributed to turquoise - it was believed that this stone could protect against accidents. Symbolizes the desire for ideal, novelty. It is also a symbol of calm and regularity. Evokes associations with sea waves, purity, happiness, innocence. In some European countries it means intuition and healing.

B) The impact of turquoise on the human psyche

This color manages to exude calm and give a feeling of absolute balance combined with growing energy. He has the power to charge our thoughts with optimism and a light mood, to relieve stress and overwork. By focusing on the color turquoise, a person begins to feel more peaceful.

C) Characteristics of a person whose favorite color is turquoise

It is believed that people who like the turquoise color are very easy to communicate, sociable, open and friendly. They are also distinguished by compassion, empathy and emotional sensitivity. They have remarkable intuition and are determined to create harmony in their lives. Despite external calm, they can mentally experience a lot of different emotions.

Brown color in psychology

A) The meaning of brown in psychology

The color brown symbolizes earth, fertility, and tree bark. At the same time, it is a symbol of stability, reliability, stability and devotion. In psychology, all shades of brown are considered to be the colors of comfort, coziness, security and sensuality.

B) The effect of brown on the human psyche

This color has a rather complex structure, and because of this it is characterized by the qualities of warm and cool colors. For example, light shades of brown with an orange undertone have a warming effect.

In general, warm shades of brown are quite helpful in relieving stress. It is especially recommended for use in the interior and wardrobe of people who are afraid of change and are prone to frequent anxiety. Being the color of stability, brown gives a feeling of security. It also helps build self-confidence and inspire respect - for this reason, psychologists recommend wearing brown clothes before important business meetings.

C) Characteristics of a person whose favorite color is brown

The attraction to brown shades is characteristic of practical and serious people. They have clear goals and generally want to succeed. They are very skeptical about their attitudes towards dreamers and infantile individuals. They respect traditions, are distinguished by punctuality, close ties with family, and reliability. At the same time, they may lack ease of communication and inner freedom.

Light green color in psychology

A) The meaning of light green color in psychology

The cool light green shade symbolizes tranquility, food, nature, peaceful contemplation and is a very sophisticated shade. In general, light green is considered a combination of yellow and green, and for this reason has similar characteristics to them. As a result, this color evokes associations with such concepts as peace, tranquility, and optimism.

B) The impact of light green color on the human psyche

In general, light green has a positive effect on the human psyche. If it is not endowed with modern “acid” shades, then contemplation of it can prompt positive thoughts and push you to some new achievements. In turn, the mentioned “acid” shades can cause a feeling of irritation in some.

C) Characteristics of a person whose favorite color is light green

People who prefer light green color are most often very loyal to others, but at the same time self-critical. From time to time they have fears that someone may judge them, condemn them, and so on. Also, light green lovers often prefer not to give in to passions and are very stingy with emotions in their personal lives.

Burgundy color in psychology

A) The meaning of burgundy color in psychology

The burgundy color is considered a symbol of strength and vitality. It is also associated with perseverance, restraint and determination. In addition, power and strength can be called significant meanings of this color. Burgundy is a symbol of solidity, confidence and conservatism. Some people associate it with the color of antiquity, but if it is combined with gray, it immediately becomes a symbol of prosperity and solidity.

B) The impact of burgundy color on the human psyche

It is believed that an excess of this color in clothing or in the interior can have a detrimental effect on the psyche, causing depression - which is why it is advisable to use it in moderation. At the same time, it belongs to the category of exquisite colors and evokes appropriate emotions.

C) Characteristics of a person whose favorite color is burgundy

Fans of burgundy color, as a rule, have a large supply of energy, but at the same time they show their own emotions very sparingly. However, this does not prevent them from being assertive individuals who have remarkable organizational skills. They are often inclined towards creative professions and are keen connoisseurs of art. They are also self-confident and enterprising.

Beige color in psychology

A) The meaning of beige in psychology

This color is a symbol of warmth, regularity, comfort and harmony. Unfortunately, it also has negative symbols - boredom, sadness, routine and monotony. Different countries have different attitudes towards this color. For example, in China, beige, like white, is associated with mourning. At the same time, in India, the color ivory was always held in high esteem - things of this color, as a rule, were only allowed to noble persons. In turn, Ancient Egypt was famous for its figurines of deities painted beige. As a result, we can conclude that this color is associated with a certain mystery, enlightenment, and divinity.

B) The impact of beige on the human psyche

The beige color has such a quality as neutralizing aggression. For example, people who find themselves in a room with beige interior elements soon experience peace and relaxation. It is also worth noting that all shades of this color contribute to a good rest.

C) Characteristics of a person whose favorite color is beige

People who are at the stage of searching for their “own self” often become adherents of beige. They do not want to somehow stand out from the general number of people - moreover, they want to be unnoticed. They are often unsure of themselves and doubt their own taste, and do not strive for leadership. At the same time, they can be called very sincere individuals who really value practicality. As a rule, even in difficult situations they strive to maintain a neutral position.

Perhaps you have wondered why you often buy clothes sticking to one color scheme? For what reason do our hands reach out to wardrobe items of the same colors, and at the same time we completely ignore other color schemes? As a rule, we do not think about it, or we simply come to the conclusion that the purchase was made according to our mood, without carrying any subtext. And yet, psychologists are inclined to believe that this does not happen - there are reasons for everything. By the way, you can give preference to one color scheme for many years, but one day you buy something with a completely atypical color for yourself.

How can you explain, for example, the fact that you have always loved things in pastel colors, but one day you decided to buy a bright red dress? Some time passes and you begin to regret this spontaneous purchase, although the first thing you should do is carefully analyze it. In fact, you just have a desire to cheer yourself up, and, most likely, it will soon return again. It’s just that your brain sent you an impulse that there are not enough bright changes in your life.

In general, a constant preference for certain colors can characterize your character. If such “outbursts” periodically occur, like the situation with the red dress, then this indicates what mood you were in at a certain point in your life, perhaps it was about a few minutes of it, or about a big new stage.

Based on this, it is obvious that we can influence our mood and well-being, knowing which aspects are characteristic of a particular color. That is, you yourself can set the direction of your mood by dressing in things of certain tones. You can study the definition of colors in the previous paragraph.

Psychology of colors in the interior

Most likely, you have already been able to verify from your own experience that the color of the walls of the room you are in can influence your mood and radically change it both in a positive and negative direction. Of course, it is for this reason that you need to approach interior solutions with special attention.

It is obvious that color is one of the most important components of the environment, and it has the power to make adjustments to our well-being and mood in life. If you skillfully use colors and their combinations in the interior of a particular room, the result of such efforts will be a feeling of comfort and coziness. Otherwise, often being in a room with poorly chosen colors, you will only feel anxiety, apathy or despondency.

Surely, you have heard that dim, light and cool shades that have a minimum of contrast can visually “push apart” the walls of the room, and as a result it will seem more spacious than it really is. In turn, dark and warm shades visually narrow the space.

As you understand, a certain color can not only improve the interior of a home, but also ruin it. Study this issue carefully, study the nature of color and take note of the most successful color solutions. As we already mentioned, there are warm and cool colors, and the overall impression of the room will depend on which color you choose.

How does color affect a person and his life?

Many seriously underestimate the influence of color on a person’s well-being and mood. At times, color can influence the occurrence of certain reactions, which subsequently directly affect important decisions. For example, color can affect a person’s blood pressure and appetite, without him even noticing it.

Remember what feelings you often experience on a cloudy and damp day, looking out of the window and preparing to leave the apartment. Seeing the grayness behind the glass, you probably feel a significant deterioration in your mood. Positive energy seems to disappear somewhere and the world around begins to evoke unpleasant emotions. It’s unlikely that you have thought that the reason for all these bad moods is precisely the perception of color.

Some time ago, medicine began to pay closer attention to such a phenomenon as color therapy. What is the essence of this technique? Color is used as one of the ways to influence the emotional, mental and even physical state of the patient. The basis of the technique was the wavelength of each color - it turned out that each length has a specific effect on the human body.

By the way, color as one of the aspects of treatment has been used since the existence of ancient civilizations. For example, in ancient Egypt, special rooms were allocated in temples in which the refraction of sunlight took place - this subsequently influenced the appearance of different colors of the spectrum. The person seemed to be bathed in bright colors, and this technique even got its name - “Ra-therapy.” Today, this unusual treatment method has been replaced by chromotherapy, a science that studies how certain colors affect human health.

How color can influence a person

How and where it is successfully used

The human psyche can be somewhat influenced by color, and advertising creators who want to promote their product most effectively are well aware of this. We are talking not only about commercials and election campaigns, in which competent specialists ensured the predominance of certain “effective” colors, but also about supermarket shelves.

According to psychologists, light and color are of great importance in order for the product to be promoted more actively. The light seems to challenge the buyer and stimulate a certain action on his part. Different shades of lighting affect a person's mood. If you choose the right combination of different lighting elements, you can get an interesting play of light and shadow that helps demonstrate products in the most advantageous way.

Color scheme - as a method of manipulation

Sometimes we don’t notice how unobtrusively and subtly we are manipulated with the help of color. Think about the example above with store shelves, and when your hand once again reaches out for some product that you initially did not plan to purchase at all, think about why you are doing this - you need this purchase so much or you reacted to the packaging. Most likely, the matter is in the second option - your subconscious reacted in a certain way to a successful color combination, and there is a high chance that this is not the first time this has happened.

Color manipulation also occurs in other circumstances. For example, if there is a need to increase the efficiency of the team without notifying the employees themselves, experienced managers use green - it is simply added to the interior or some kind of work equipment. It is no coincidence that the most common color of school desks is green - it promotes high concentration of attention. Knowing how a particular color affects others, you can also learn to manipulate this circumstance.

The symbolism of color dates back to ancient times. Since time immemorial, people have endowed colors with special semantic meaning, which is reflected in various religious and mystical teachings, myths, folk tales, and legends.

In astrology, for example, the seven main colors of the spectrum correspond to 7 planets: blue is the color of Venus, red is associated with Mars (red planet), green is the color of Saturn, yellow is the color of Mercury, violet is identified with the Moon, and orange is identified with the Sun. In esoteric practice, blue color is often used for concentration, meditation, and in the process of self-knowledge.

The meaning of blue in ancient times

The symbolism of the color blue began to appear in ancient times. In Egypt, this color had a special meaning. Sacrifices and gifts to the gods were depicted in shades of blue. The same color was used to depict the wigs of gods, pharaohs, and queens, in order to emphasize their higher, divine origin. Blue wigs were worn during various ceremonies.

Among the ancient Mayans, blue was the color of sacrifice. Objects made of wood and ceramics, wall frescoes, aromatic resins, everything that was associated with ritual sacrifices were painted and covered with blue paints. Since the Mayans even sacrificed people who were doomed, they painted them blue before death.

In the Christian tradition, blue symbolizes the eternity of divine power and the greatest sacraments. At the same time, among many Slavic peoples, blue was the color of sorrows and sorrows, and was associated with the demonic world. Ancient folk legends mention blue and black demons.

For many peoples of the world, blue symbolizes the sky, eternity, constancy, and fidelity. It is considered the color of stability, tranquility, and deep reflection. In heraldry, the color blue is used to represent chastity, honesty, good fame and fidelity.

Residents of the East believe that the color blue scares away evil spirits and protects against negative influences, the evil eye and damage.

Duality of blue

The meaning of blue color has both positive and negative aspects:

• positive meaning of blue: spirituality, wisdom, patience, truth, calm and peace; this color inspires great achievements, cleanses the soul, blue color is associated with intuition and a desire for higher knowledge;
• negative manifestations of blue shades: weakness, emotional coldness and imbalance, rancor, complacency; Blue color can lead to loss of sense of reality, drug addiction, and depression.

Blue color in psychology

Character

As a rule, at a certain point in time a person prefers one, less often two or three colors that predominate in his environment, decor, clothing, etc. Over time, color preferences may change. But in any case, your favorite color can tell a lot about the characteristics of your character and emotional state.

Psychologists use various color tests for these purposes. The most reliable of them is the Luscher color test, according to which blue symbolizes calm and contentment.

The main characteristics of the color blue from a psychological point of view:

• self-confidence, determination, purposefulness, diplomatic approach to resolve conflicts;
• inflexibility, inner core, qualities most characteristic of businessmen, people with an analytical mind;
• perfectionism, a tendency to idealize everything, is characteristic of philosophers, writers, and creative individuals;
• fortitude, strong-willed leadership qualities - manifested in politicians and speakers;
• organization and responsibility - blue tones subconsciously help a person concentrate on important goals and structure the information received;
• blue color in human psychology speaks of a tendency to intuitive decision-making, calmness and the ability to find reasonable compromises;
• in the psychology of relationships, blue color means loyalty, stability, sense of duty, adherence to traditions. Character

Blue is a shade of the sky, peace, relaxation. If you like the color blue, this may mean that a person is characterized by modesty and melancholy; it is very important for him to feel self-confidence, as well as the favor of those around him. The choice of this color speaks of a desire for peace and stability. The greatest need for this color manifests itself during periods when a person is sick, or offended, or overworked.

If a person does not accept the color blue, this may be a manifestation of a thirst for change and constant movement, a rejection of the routine and monotony of life, an unwillingness to take responsibility and make serious decisions. Such people often dream of easy money and fame.

Color and performance. Blue psychology in action

Despite the fact that color perception is purely individual for each person, scientists are making active attempts to influence the psychological state of a person for commercial and domestic purposes, in advertising, clothing, and interior design.

Thus, the predominance of a certain color, or their combinations, in the design of office or residential premises creates a special emotional atmosphere. Not all businessmen know that the color scheme of the interior can have a noticeable impact not only on the performance of company employees, but also affect the results of business negotiations.

• in meeting rooms it is recommended to use light blue tones, as they contribute to the establishment of friendly relations, mutual understanding, and better assimilation of information;
• the abundance of blue in the room, on the contrary, reduces performance and can cause depression and reluctance to work among employees;
• contemplation of rich blue color slows down the heartbeat, stabilizes blood pressure, calms nervous tension, but in large quantities blue causes a feeling of depression;
• natural stones of rich blue tones (sapphire, topaz, lapis lazuli) - help cope with stress and protect from unnecessary worries, relieve uncertainty;
• stress relief technique: pour a glass of water and place it in front of you on a sheet of blue paper; Sit back and just look at the “blue” water for 10 minutes; After this, you need to slowly drink some water, so “charged blue water” has a beneficial effect on our subconscious.

Blue color in clothes

If your wardrobe is dominated by clothes in shades of blue, you are quite smart and independent, and often feel the need for warmth and attention. You are distinguished by patience, endurance, restraint in emotions.

Those who choose blue and cornflower blue shades for their wardrobe are dreamers and romantics, they believe in true love, and try to prove themselves in everything and be noticed by others. Light blue clothing exudes freshness and coolness and is ideal for hot summers.

If you prefer to wear jeans, know that denim clothing gives an impression of nobility and quality.

Image makers also advise both businesswomen and businessmen to wear a dark blue suit more often. It not only slims your figure, but emphasizes your reliability as a business partner.

Shades of blue in psychology

Psychology studies not only the influence of primary colors on a person’s psychological state, but also their shades. Shades of primary colors also influence human perception and are often used in NLP techniques as an additional stimulus. Basic shades of blue and their meaning:

Blue

Looking at it, it is almost impossible to concentrate your attention on a specific object; the color of dreams and daydreams, serenity, peace and tranquility; the color of serenity, naivety and purity; calms, instills hope in a bright future.

Indigo (deep blue color)

It can lead to a depressed and apathetic state, causing sadness, melancholy, melancholy, and deep immersion in one’s inner space.

Color– this is something that surrounds every person every day, causing special emotions and sensations. The choice of clothing, interior items, improvised means and much more according to shades and palettes directly speaks about a person’s preferences, his state of mind and inner feelings. Preferences in colors also characterize temperament and mood regarding the upcoming event.

Choosing the right tone contributes to various effects and can even guarantee success in various endeavors (at work, dating, meeting important people, etc.).

Understanding what certain shades and combinations carry, it will be easier for each person to navigate and even direct the course of events in the right direction. You can understand your condition, see changes in your friends and acquaintances, help improve your mood, and much more by correctly selecting and combining certain colors in your style and environment (items on your desktop, home interior, etc.).

Experts have proven that certain events or memories are directly related to one color or another. Almost everyone associates various holidays and events with bright colors such as red, orange, green, pink, yellow, etc. Sad events always have a black or gray tone.

Subconsciously, people perceive and react to colors in a similar way. Since childhood, a person gets used to perceiving red as a warning sign, prohibition and anxiety. Green, on the contrary, allows you to perform desired actions, confidently move forward, without feeling danger. Each of them has its own characteristics, affecting the perception and psychological state of a person in different ways.

Purple color in psychology

By combining red and blue, you get purple. Deciphering this shade has certain difficulties and several nuances. Most artists in ancient times painted pregnant girls using this shade of the palette. This phenomenon is explained by its consonance with sensuality.

In the modern world, experts claim that it has a negative and even depressive effect on humans. Most self-critical, gloomy, dissatisfied individuals with life prefer to surround themselves with purple objects and clothes. By using it in small quantities you can get benefits, because purple increases self-esteem. It is worth noting that this color is not used when working with elderly people and small children.

Blue color in psychology

The blue option is preferred by many people. This happens due to tangible magnetism. It is when contemplating deep blue things that a person tends to immerse himself in thought, to reflect on the meaning of life and the eternal. In films and stories, magicians are depicted in blue robes. Buddha and Krishna are blue in color, which speaks of wisdom and inner harmony.

Most often, this option is preferred by purposeful, selfless people with personal views and point of view. Clothing in similar colors exudes austerity, high spirituality and a serious position in life. Blue has a beneficial effect on the nervous system, has calming properties and extinguishes excessive passion.

Yellow color in psychology

This color is one of the brightest and most positive. The color of summer, sun and warmth has a positive effect on brain activity, improves mood and makes the imagination work. Of course, excessive use of yellow shades in clothing and interior design can lead to overstimulation. In the interior it must be harmoniously combined with darker and soothing tones.

Positive and talented individuals prefer yellow. Those who have a huge amount of ideas and talents. Purposeful, positive people who are able to adapt to their interlocutor. In addition to all these positive characteristics, yellow has a second side to the coin. It is he who is considered a symbol of dementia and madness.

Green color in psychology

Green is a symbol of spring, rebirth and peace of mind. The healing and relaxing properties have long been proven. Prolonged contemplation of green brings with it absent-mindedness and boredom.

Lovers of the green palette have balance, efficiency, internal harmony and the ability to logically assess the situation. Green extinguishes the negative effects of depressive and negative colors. That is why it is combined with dark depressive tones (purple, black, etc.) creating ideal clothes and interiors.

Red color in psychology

A victorious color characterized by excessive activity, determination, rigidity and even aggressiveness. It is also red that is associated with passion, love and self-sacrifice. It is most often used in marketing concepts (posters, advertising, etc.) and in danger warning signs (road, traffic lights). Experts do not recommend getting carried away and looking at the red color of the palette for a long time.

People who sympathize with red have a strong character, obvious courage and determination. Passion, impulsiveness, power and perseverance can play both to the benefit and to the detriment of a person.

Orange color in psychology

Orange is pretty close to yellow. It has similar features and properties. Cheerfulness, positive attitude, passion, readiness to solve complex problems, joy and spontaneity - all this is conveyed by this version of the palette. Orange has a positive effect on a person and lifts him out of a depressed state after heavy losses and disappointments. Included in the list of the best flowers for psychotherapy.

Lovers of this color have forgiving, easy-going, bright character traits. It is worth considering that their characteristic is inconstancy and arrogance.

Lilac color in psychology

The color lilac is a symbol of affection and warm feelings. It evokes philosophical views on life, peace of mind and the feeling of flight.

Lilac lovers are very romantic, sentimental, dreamy, romantic and sensual people. Despite their gentle nature, they have impeccable mental abilities and excellent ingenuity. Attentive attitude to one’s appearance and to the appearance of others, readiness to help is another quality inherent in “lilac” people.

Blue color in psychology

Surrounding yourself with blue flowers, a person feels comfort, security and reliability. It allows you to disconnect from all problems, not think about tomorrow and existing problems.

All those who prefer this shade option are concentrated, self-confident, straightforward and focused individuals. These are excellent office workers. Those who know how to quietly but confidently achieve the desired result.

Pink color in psychology

The color of naivety, childhood, carelessness and love is pink. Naive dreams and fantasies, calm and distraction from bad thoughts - these are the properties that pink colors have.

Pink lovers are very hardworking, dreamy and dedicated to their work. They are touchy, whiny, have a kind temperament and even childish naivety.

Black color in psychology

Despite the associations with grief and sadness, black always attracts the attention of others. The embodiment of strength, confidence, intrigue, wealth and mystery also carries with it this variant of the palette. In moments of depression, it only aggravates the situation, prolongs the process of sadness and detachment from the world around us.

Black lovers are most often gloomy, self-contained and overly serious individuals.

White color in psychology

Purity, innocence and exceptionally light associations are carried by white tones. New beginnings, a symbol of freedom, inspiration, peace and faith.

Medical workers wear white coats. This is due to the color's associations with goodness, honesty and perfection. In many countries, this color is present in traditional attire. It is impossible to accurately reveal the character of white lovers, since it is widely used as work clothes. It looks impressive in combination with other color options and is a classic option.

Turquoise color in psychology

It is the coldest of the entire palette of shades. It has a very attractive appearance and leaves no one indifferent. Brings the coolness of sea waves, healing, peace and creativity. Many people prefer to wear turquoise jewelry, which brings good luck and protects its owner.

Gray color in psychology

A mixture of completely opposite colors (black and white) carries a neutral feeling. The “golden mean” is mostly ignored by people and is associated with workdays and everyday life. Despite the fact that few people pay attention to the color gray, it conveys friendliness, calmness, stability, realism and common sense.

A small percentage of those who prefer gray are friendly, courteous and patient by nature. Preferring and surrounding oneself with gray tones indicates a person’s emotional exhaustion and nervousness.

Brown color in psychology

A symbol of hard work, reliability, stability, dedication to work and one’s business - this is cinnamon. The negative side is that brown is associated with doubts and disappointments.

Those who prefer brown colors in the palette are purposeful and life-loving individuals. They are thoughtful, rational and optimistic.

Psychology of color in clothing

For business meetings and promotion at work, formal outfits in blue, light blue, brown, and gray are ideal. Combinations of white flowers with black also have a positive effect.

Meeting with friends and relatives, walks in the park, around the city require brighter and richer colors, especially if it is a warm period of time. Clothes in green, yellow, turquoise, lilac, and orange tones cannot be ignored and left hanging in the closet.

For a date or a romantic dinner, the fairer sex quite often resorts to outfits with red accents and elements. This move ignites passion and has an exciting effect on partners.

Psychology of color in the interior

Bright shades (yellow, orange, green, red) are most often used when decorating a kitchen. Furniture in these colors helps increase appetite and improve mood.

Blue, violet and cyan are actively used in bathrooms.

It is not advisable to use blue, purple and white colors in children's rooms. It is best to organize children's rooms in pink, peach and other warm colors.

Very often, public institutions (cafes, restaurants, hotels) resort to decorating their premises using brown and red shades.